[March 19 & 21, 2024 – virtual]

📣 Missed the latest GFF NGO Host workshop on Building a Communications Strategy?

Don’t worry! You can catch the recording right here. (French version available here).

On 19 & 21 March 2024, the GFF NGO Host team at PAI held a dynamic communications strategy workshop led by Katie Unthank, PAI’s Director of Strategic Communications.

The workshop, held in English with live French translation, guided participants through the steps required to develop effective communication strategies.

Here’s what the workshop covered:

  1. Purpose of a communication strategy: Understand why a communication strategy is essential for organizational success.
  2. Tools to prepare the process: Learn about the tools and frameworks necessary to kickstart your communication strategy development.
  3. Target audience segmentation: Dive into techniques for identifying and reaching your target audiences effectively.
  4. Strategy components and GSOT framework: Explore the key components of a communication strategy using the GSOT method for strategy development.
  5. Content creation and distribution: Discover best practices for creating compelling content and distributing it across various channels.
  6. Measuring success: Learn how to measure the success of your communication efforts and make data-driven decisions.

We would like to extend our gratitude to all participants who joined us for this insightful workshop. For those who couldn’t make it live, you can now watch the recording at your convenience.

🔗 Access the video recording (March 21, 2024) – click the links below: 

🔗 Access the background presentation – click the links below:

Thank you for your interest, and we hope you find the workshop valuable in enhancing your communication strategies.

If you have any questions or need further information regarding your communications efforts, feel free to reach out to us at ngohost@pai.org

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